Instagram is never shot of new and innovative ideas to up the experience it gives to its users. And just like their favorite platform, its users, especially in the business world, are never short of great ideas on how to make maximum use of the innovations that this platform brings to their palms. Take Instagram Highlights for instance. Who would have thought that this feature had the invaluable potential to market your business?
This feature, introduced in December 2017, was basically meant to help users of this social media platform revisit their favorite Instagram stories. Now, this takes us back a little bit. Just to bring you up to speed, Instagram Stories was yet another feature introduced by this platform in August 2016. Ideally, the feature was meant to help users share all their moments of the day, not just what they wanted to keep in their profiles.
The Instagram Stories feature allowed you to share videos and photos as they appear together in a beautiful slideshow. This constituted your story for the day. However, the photos would disappear after 24 hours not to appear again on your feed or profile grid.
Of course, the ever keen business owners and markers saw the opportunity here. Businesses took this opportunity to showcase their brand stories. Almost spontaneously there were tons of business stories making rounds on Instagram. Those who did it right can attest to the benefits they got out of this feature. But then this platform was not yet done with innovations. Similarly, the business world remained open-eyed for the next new-kid-on-the-block. Instagram did not disappoint.
Instagram Highlights is the latest entrant into the field. This feature has stepped up the game. It allows the user to revisit older favorite Instagram stories and also showcase special moments to all and sundry who visit the profile. The ever eager businesses saw the opportunity in this almost instantly. Now with this feature, it was time to promote and humanize their businesses. By now maybe you have already come across this feature in use to promote different brands and give them a compelling online presence on this social media platform.
If you are not yet using it in your business you missing out big time. You are out of sync with this evolution in which it’s only the fittest who survive. Is your business one of the fittest? If yes kudos to you. If no, it’s never too late. How can your business strategically this feature? Your business can leverage this new feature to
increase user engagement and increase your web traffic. Let’s see a few things
you can do.
How to Use Instagram Story Highlights Strategically to Promote Your Business
Here are just a few examples of what this feature can help you do for your business.
i)Create Multiple Links in the Instagram Profile
The highlights give you the allowance to create multiple links. So why not add a few more links on your profile by coming up with highlights out of your stories that contain vital links. This can be linked to your newsletter sign up, lead magnet, latest blog or another social media profile you want to redirect people to?
ii) Use it to Send Time-Sensitive Content
Every once in a while you will have something you want your audience to know right away. It might be a giveaway that is closing, an expiring sale, an event with a specific date, or any other piece of info that your audience needs to know ASAP. Just put in your highlights and get more eyes on the message.
iii)Elicit Feedback from Your Audience
Yes, you can use the story highlights to solicit feedback and gather market intelligence from your audience? By asking the right questions you can easily get mountains of info that would otherwise take you ages to collect.
Granted these are not the only thing you can do with this feature to advance your business but they suffice to show the potential that Instagram presents to the business. Creativity, research, and adaptation of what others are doing will enrich the stock of what you can do with features.
In the meantime, we wait for the next surprise that Instagram has for everyone. Whatever it will be it will present a chance to businesses to solidify their brand identities and illuminate on multiple facets of the businesses including the team, the product and everything else that resonates with the audience and customers in general.